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Podcast: New Books in Business, Management, and Marketing
Episode: Sarah Banet-Weiser, āAuthentic: The Politics of Ambivalence in a Brand Cultureā (NYU Press, 2013)
Description: In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the marketāat least in our imaginationsāhad left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come to expect, and to some extent accept, that authenticity, like everything else, can be trademarked. Through rich case studiesāDove ad campaigns, Facebook self-performance, street art, green activism, and New Age spirituality among themāAuthentic identifies the pervasiv...