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Podcast: New Books in Business, Management, and Marketing
Episode: Nicco Mele, “The End of Big: How the Internet Makes David the New Goliath” (St. Martin’s Press, 2013)
Description: Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, Harvard University. Mele writes as a technology expert and as a witness to history. He served as a campaign staffer for the Howard Dean for President Campaign in 2003. He and his colleagues implemented many of the web-based campaign innovations that resulted in President Obama winning the 2008 presidential election and define the modern American political campaign. Mele link...