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Podcast: Business Innovators Radio
Episode: Darcy Juarez: Lessons from 13 Years with Dan Kennedy
Description: In this episode, Nina Hershberger talks with Darcy Juarez, a marketing expert who has been working closely with the legendary Dan Kennedy for the past 13 years. Darcy is known as the behind-the-scenes powerhouse who has helped implement many of Dan’s famous magnetic marketing strategies.Darcy’s journey into the world of direct response marketing started unexpectedly when a friend recruited her to help run an information marketing business. Darcy dove in headfirst, teaching herself the principles of direct response by immersing herself in Dan Kennedy’s books, newsletters, and conferences. Her natural knack for implementation and systems-building quickl...