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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: Choosing where to advertise
Description: There are over one hundred different ways for a business in any market to advertise themselves. From the more traditional methods like newspapers and phone books to the latest digital platforms it can be hard to know what to choose.
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This is Clickstarter, the Australian Digital Marketing podcast. I’m Dante St James.
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When choosing a method of advertising as a small business, there are a few things to consider:
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·   Where am I most likely to encounter my target audience?
·   What can I realistically afford to use?
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The default answer isn’t always Facebook ads, by the way, even if it might be the...