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Podcast: The IT Experts Podcast
Episode: EP190 - Want more sales in your MSP? Do this now! with Ian Luckett
Description: We start by addressing the fundamental need for a structured approach to sales in the MSP sector. It's not about quick fixes or hoping for that golden unicorn prospect. Instead, it's about implementing a consistent process and understanding that building meaningful relationships takes time. We've crafted a comprehensive "shoe leather sales plan" designed to get your MSP on track with clear, actionable steps. First and foremost, set some realistic targets. Without clear goals, it's impossible to measure success. For most MSPs, acquiring one new client a month can be transformative. By setting targets, you can break down...