Want to create an interactive transcript for this episode?
Podcast: What's Working in Ecommerce
Episode: Why Google’s PPC Tips Could Be Sinking Your Ads! With Zaid Ammari
Description: In this episode of 'What's Working in Ecommerce,' host Eagan Heath interviews PPC expert Zaid Ammari from PPC Masterminds.  Zaid shares his journey from a minimum wage bank job to founding his own PPC agency, sharing his valuable insights on navigating difficult accounts, the importance of accurate conversion tracking, and the pitfalls of overly relying on Google's automated recommendations.  The discussion delves into campaign structuring, the effectiveness of automated bidding strategies, and the nuances of Performance Max campaigns.  Zaid also highlights the significance of using scripts for be...