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Podcast: You Should Talk To
Episode: Jennifer Hopkins, SVP of Marketing at Sonar -- But, what if it was YOUR money???
Description: In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with this week’s guest Jennifer Hopkins, the SVP of Marketing at Sonar. Jennifer is a powerhouse in the marketing industry and has personally witnessed how much the industry has changed over the years. Everything from cold calling to consumer spending is completely different from when she started. One thing that stood out to her was how and why marketers are using the company’s budget. She shared an incredibly insightful story about a manager who asked a marketer if they would spend $100,000 of their...