Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #110: For Love or Money? Australian Loyalty Perspectives 2021 with Adam Posner
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here."For Love or Money 2021" is a powerful, independent and comprehensive research report on customer views of loyalty marketing programmes that operate in Australia and New Zealand.Hot off the presses, Adam Posner, the loyalty brains behind the report, talks me through the lessons learned from this year's panel of customers - from the surprising (plastic card anyone?) to the delightful (here's looking at you Woolworth's Rewards) and one result that's...