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Podcast: Future Commerce
Episode: How Liquid Death is Murdering Marketing
Description: Live from the Retail Innovation Conference and Expo, feat. Dan Murphy, SVP of Marketing at Liquid DeathIn this episode, Phillip has a conversation with Dan Murphy, SVP of Marketing at Liquid Death, at the Retail Innovation Conference and Expo back in June about how the Liquid Death team does more with less by infusing comedy and incredible creative and employing nontraditional marketers and nontraditional marketing techniques to get earned media in their business. Dan shares how this allows them to have massive impact with very little spend. He says any brand can do this. Listen now...