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Podcast: Dishing Up Digital with Ellen Mackenzie
Episode: Marketing Case Study: Odd Muse & Their Social Media Strategy
Description: This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create a strong ecosystem of sales; 3) Focus on the transformation and outcome that your product or service provides; 4) Bring your audience behind the scenes to create a connection and sense of community; 5) Use your origin story and...