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Podcast: Banking on Digital Growth
Episode: 415) The Cost of Internal Misalignment: Benchmarking Your Website
Description: Internal misalignment could be costing your bank or credit union millions of dollars. Many financial brands, while confident about their service and experience, may actually be failing to align their internal messaging and strategies. In this episode of the Practical Perspectives series, we’ll discuss a real-world example of a financial institution struggling with inconsistencies in their product positioning, resulting in missed opportunities and customer confusion. We’ll share the importance of having a unified internal communication strategy and firsthand experiences with both their own financial brand’s services and as well as their competitors' offerings.Join us as we...