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Podcast: Accelerate Your Business Growth
Episode: Keep Your Business Marketing Flowing Upstream
Description: The pandemic has changed the business world, and its effects will be long lasting. Kristin Kurth has thoughts on how to maximize your marketing. Under normal times, marketing would be on the front lines of addressing these opportunities. However, over the past decade or so, many companies have focused their efforts almost exclusively on downstream marketing—using tactical tools designed to promote products already developed.
Kristin has an accomplished career in both upstream and downstream marketing. She has worked across a wide range of industries, including consumer and luxury goods, financial services, automotive, healthcare/biotech, and more. Kristin is co-founder of...