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Podcast: Africa Business of Sport Podcast
Episode: E129: The Business of Olympic Marketing – Anne-Sophie Voumard
Description: This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services, joins Edem and Jabu to discuss how TOP partners ensured the swift delivery of Tokyo 2020, the IOC's ticketing and hospitality plans for Paris 2024, the innovative strategy underpinning the IOC's licensing and merchandising programme for the Games, and the IOC's...