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Podcast: Edwin Coe LLP's Podcast
Episode: Bite-sized Legal Update: Basic trade mark hygiene for trade mark owners
Description: Partner Claire Lehr gives an overview of what brand owners can do to keep their trade mark portfolios in tip top condition.Claire considers typical times in a company’s life when a trade mark audit might be appropriate, ranging from straightforward events, e.g. when a company moves offices or changes its name, to more challenging events, such as rebrands and product launches when a more complex trade mark audit and potentially new trade marks will be involved. Claire also examines how and why trade mark owners should maintain an “evidence bank” of their use of a mark...