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Podcast: Road 2 Retail
Episode: Episode #52 Interview with Larissa Dannenberg- Understanding Retailer Media Networks.
Description:
Larissa Dannenberg, Vice President of Consulting at Market Performance Group, shares her views on how brands can best work with Retailer Media Networks.
Retailer Media Networks (RMNs) are an emerging vehicle with many of the nation's largest retailers. After years of watching Amazon build out their massive advertising business, many retailers have responded by building out their own advertising platforms. How a brand should approach and work with these new media options is the focus of our discussion with Larissa. She provides insight and counsel around the following topics:
- Brick & mortar retailers have a massive footprint (stores...