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Podcast: Keep Optimising
Episode: Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing
Description: Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.  In this episode, we discuss: The seamless integration of online and offline marketing strategies The synergy between catalogues and email market...