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Podcast: What's Working in Ecommerce
Episode: Why Most Ecommerce Stores FAIL at Repeat Customers—And How to Fix It! With Monica Sharma-Patnekar
Description: In this episode of 'What's Working in Ecommerce,' host Eagan Heath talks with seasoned business growth mentor Monica Sharma-Patnekar from businesswithmonica.com.  They dive into the challenges ecommerce brands face in gaining repeat customers and how deep customer interviews and insights can drive growth.  Monica shares her extensive experience and a powerful case study of transforming a baby carrier business by understanding real customer needs. She reveals actionable strategies, such as her 'desires over demographics' framework and the importance of qualitative data, that can help small to medium-sized busin...