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Podcast: HONEST with Pandora Paloma
Episode: Ep. 125 - Improve your Data in 10 minutes
Description: Recently, we had a big launch with nearly 988 sign-ups for our masterclass. However, our conversion rate was 20%, which is below industry standards.Â
I was disheartened - but, when I looked at the whole picture, the data told a different story.Â
Yes, the conversion rate for the masterclass was low, but our ad spend per lead was amazing, engagement was sky-high, I had more inquiries of people wanting to work with me than ever before.
We were seeing growth and results in another area.
Had I looked at just that one piece of...