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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP246: 10-Minute Ecommerce Masterclass - Increasing On-Site Search Engagement
Description: We often find ecommerce teams focus more on search algorithms and campaigns, like product boosting and redirects, less on ensuring the site gets people into relevant search journeys quickly and effectively. Through simple testing, we’ve seen search engagement (the % of users using search) increase by double digits.
In this 10-minute video & audio tutorial, James Gurd shares practical tips for boosting search usage and improving the search experience by focusing on two aspects:
Search box design and visibility
Default view and type-ahead efficiency