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Podcast: The Digital Deep Dive With Aaron Conant
Episode: The Retail Media Mirage With Marc Walkin
Description: Marc Walkin is the Co-founder and Head of Marketing and Growth at Turbyne, a vertically integrated B2B SaaS platform that simplifies retail media. With over 15 years of experience as a marketing leader, he has built modern retail and CPG brands, including Stop & Shop, Popcorners, Beech-Nut, and Staples. Marc specializes in brand transformation, corporate strategy, and shopper and digital marketing playbooks. In this episode… The retail media space is in disarray, with brands and retailers at odds over expectations and experiences. What's more, digital and in-store tactics are not fully integrated, so 80% of brands struggle to...