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Podcast: Green Beauty Conversations by Formula Botanica
Episode: How Europe plans to shut down greenwashing in beauty
Description: In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, welcomes Priscilla Rolvers, founder of the Green Cosmetics Revolution to discuss the new EU Greenwashing Directive. Pretty soon, any beauty brand making eco-friendly claims in the European Union might want to start looking over their shoulder if they haven't got the evidence to back up their sustainability claims. Earlier this year in 2024, the European Parliament officially approved a new greenwashing directive, requiring member states – that's the 27 countries currently in the European Union - to introduce stricter rules surrounding the use of environmental cla...