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Podcast: The Brand Marketing Show
Episode: From Doctor to Entrepreneur Success: Dr. Jacqueline Beltz's Rapid Rise in the Beauty Industry
Description:  In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it's incredibly difficult for a brand to cut through that noise and get noticed.  Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today's guest is one of those.  About a month ago, I was reading an article on the Mamamia blog about the best mascara brands, and came across one I'd never heard of before – Okkiyo – a new Australian brand of mascara...