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Podcast: eCommerce Podcast
Episode: Reimagining eCommerce With Content-Driven Marketplaces
Description: In this episode of the eCommerce Podcast, host Matt Edmundson interviews Alex Back, CEO and founder of Couch.com, about his eCommerce journey and the transition from his previous venture, Apartment 2B, to his new project: Couch.com. Moving Away from Traditional eCommerce: After exiting Apartment 2B, Alex founded Couch.com with a new approach. Instead of directly selling products, Couch.com focuses on providing valuable content and education to consumers about buying couches. This includes brand reviews and guides to help users make informed decisions. This strategic shift aims to create a scalable platform that benefits both con...