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Podcast: The Dan Assor Show #eventprofs
Episode: EP118: "Building a $143m Events Business! The Explosive Growth Story of Terrapinn with CEO Greg Hitchen"
Description: Welcome to the latest episode of The Dan Assor Show where I chat with Greg Hitchen, CEO of Terrapinn, a global trade show and conference organiser.
In this episode, Greg shares insights into Terrapin's impressive growth trajectory, with revenues skyrocketing from $68 million in 2019 to an expected $143 million in 2024.
We delve into the strategies that fuelled this success, including the expansion of their Solar and Storage Live brand and significant contributions from their Dubai and Saudi Arabian markets.
Greg discusses the challenges and triumphs of pivoting from a conference-centric model to large-scale trade shows, the importance of innovation in attendee...