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Podcast: Grassroots Marketing
Episode: Jahmila’s Journey: Launching Stash Queens for Social Equity, Empowerment, and Accessible Cannabis
Description: Jahmila Edwards, co-founder of Stash Queens, discussed the launch of the woman-owned cannabis brand, emphasizing social equity and consumer empowerment. She shared insights into transitioning from pursuing a dispensary to launching a brand without needing a license. Challenges faced by social equity applicants in New York's evolving market dynamics were also explored, including disparities in access to medical dispensaries based on location. Jahmila highlighted the importance of quality and fair accessibility across communities over luxury in product offerings.Details about Blackstar Wellness—a minority-owned medical cannabis company seeking to address disparities in healthcare access within marginalized communities—were...