Want to create an interactive transcript for this episode?
Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – When Should You License Your Technology Instead of Building a Startup
Description: When Should You License Your Technology Instead of Building a Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In commercializing your technology there are two primary paths: building a startup or licensing the technology to others. You should consider licensing your technology when the following conditions exist: The development cost of bringing the final product to market is very high. There’s a high level of risk to the startup from market conditions, product development, and sales execution. There’s a great deal of competition in the marke...