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Podcast: EARN THE RIGHT with Trevor Young
Episode: 198: How to generate positive press coverage with veteran journalist & editor, Darren Slade
Description: Generating media exposure is a powerful way to boost your professional profile as well as enhance your credibility and authority in your profession or industry.
But it ain't easy! Something this week's expert guest, Darren Slade knows only too well!
It takes a lot of work and smarts to generate positive editorial exposure - just banging out a written press release is not going to cut it anymore, despite what you might see in the movies!
Darren is the group business editor are the Bournemouth Echo, the Southern Daily Echo and...