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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: Google Analytics 4 is little cray-cray
Description: If you’re an early adopter kind of person, you might have hopped on the Google Analytics 4 bandwagon. The warnings were clear. Do not remove your existing analytics code. Several months later I can see why!
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This is Clickstarter, the Australian Digital Marketing podcast. I’m Dante St James.
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Google Analytics 4 is the update that gets Google ready for a world where there are no cookies to tell us what’s happening on our websites. It’s a frightening prospect. No real way of measuring our website visitors. No real way to know what’s happening on our sites through Google Analy...