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Podcast: The Heart of Healthcare | A Digital Health Podcast
Episode: The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
Description: Marketing and communications play a critical role in securing investment and driving product and service adoption in digital health. In this special two-part episode, Steve Kraus explores the art of storytelling in healthcare with two industry experts: Chrissy Farr, a veteran digital health journalist turned venture capitalist and advisor, and Kate Cronin, Chief Brand Officer at Moderna. They discuss:What makes for a great story in digital healthThe importance of including setbacks and challenges in company narrativesThe undervaluing of marketing and communications rolesStrong digital health brands such as Livongo, PillPack, and BobbieChief Brand Officers vs. Chief Marketing OfficersLessons...