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Podcast: The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Episode: 465: The Triggers Behind Customer Purchases with Founder and CEO of Triggers, Leslie Zane.
Description: Welcome to Strategy Skills episode 465, an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane. Â In this episode, continuing the discussion from her first interview, we delved deeper into the conventional marketing wisdom and instinctive behaviors that drive people to buy your product. Â Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or ev...