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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Finding Anchor Customers
Description: Finding Anchor Customers Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. An anchor customer is one that provides a substantial amount of business on a recurring basis. These customers are important as they give you a base level of business each month. You save the time and cost of prospecting for the customer as they are already signed up. They can be used to bring in new customers who see you working with the anchor customer. Startups developing their product can use anchor customers to help fund their...