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Podcast: The Jag Show: Podcast Tips, Tricks, and Best Practices
Episode: Has Podcasting Caught AM/FM Talk Radio?
Description: Has Podcasting overtaken AM and FM Talk Radio?  Well, yes and no.This is from Edison Research’s Share of Ear Survey. In 2017, 66% of all spoken word audio was consumed over AM and FM radio. Only 13% of ears went to podcasts. Well fast forward to the second quarter of 2024. Talk Radio is at 43%, and Podcasts are catching up at 36%. But if we dig a little deeper, among ages 13-64, Podcasting has ALREADY surpassed AM/FM Talk Radio – 41% to 39%.  So the only reason the radio still wins is the 65+ demo, who pick the radio 5-1 over podcasting. ...