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Podcast: Sports Business Radio Podcast
Episode: Inside the Business of Nike
Description: PODCAST: We examine the business of Nike on this week’s edition of Sports Business Radio. In the past year, Nike’s stock price has dropped from $123 a share to a low of $71 dollars a share. In late June, Nike lost $28 BILLION in shareholder value in a single day. This has resulted in mass layoffs for the footwear and apparel giant. What are the factors that have led to Nike’s business woes and what needs to be done in order to turn the business around? Michael Sykes (@MikeDSykes), author of the “Kicks You Wear” newsletter, joins us for a deep div...