Want to create an interactive transcript for this episode?
Podcast: The Fuel Podcast
Episode: Mike Veitch: Your Digital DNA
Description: Marketing budgets are increasing, and yet creative spend is decreasing. Clients want more creative for less.This podcast teaches you how to find those efficiencies, using working examples in the retail and B2B sector.My guest is Michael Veitch, ex-Saatchi & Saatchi New Zealand and a seasoned digital master, whose new company OutcomePath helps companies across all sectors find their online MOJO.He explains why copying the competition can be one of the easiest mistakes to make; ignoring your...