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Podcast: Sweathead, A Strategy Podcast
Episode: 10 Lessons From Some Of The World's Most Effective Advertising Strategists - Fergus O'Carroll, On Strategy Showcase Host
Description: What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work?
Fergus O'Carroll hosts the On Strategy Showcase podcast. He focuses on one thing–the stories behind incredible advertising campaigns.
In this episode, I gently encourage Fergus (joking, I totally forced him) into a list of ten things he's taken away from tens of his own interviews. Â They are:
1. We don't understand enough and need to push for a deeper understanding in our work
2. Don't let the search for an elusive insight ruin a g...