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Podcast: Let's Talk Loyalty
Episode: #111: Skywards Insights - Expansion and Inspiration Pre-Covid
Description: As one of the largest airlines in the world, Emirates Airline last year celebrated the 20th anniversary of its loyalty programme Skywards, which had just passed a global membership base of over 27 million members, many in International markets.Just two shorts weeks before the global pandemic forced an almost total shutdown of the world's aviation industry, I had a fascinating conversation with Dr Nejib Ben Khedher who has led the digital transformation of Skywards in recent years.This short show summarises his incredible insights on what was working so well for Skywards already and some...