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Podcast: Africa Business of Sport Podcast
Episode: E131: Navigating the Future of the IOC TOP Programme – Michael Payne
Description: This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.In this episode, Chairman & CEO of Payne Sports Media Strategies and former IOC Marketing Director, Michael Payne, joins Edem and Jabu to discuss the evolution of Olympic sponsorship and marketing since the mid-1980s, the crossroads facing the IOC in relation to the future of TOP Programme, the outlook for the IOC’s future global broadcasting mo...