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Podcast: The Content Cocktail Hour
Episode: Welcoming The Juice's First Sales Hire Kate VanLue
Description:
Kate VanLue is The Juice’s newest member, the first person on the sales team, and the Director of the Sales. Kate and Brett discuss the relationship and blurring lines of sales and marketing and what it’s like starting a startup in the early stages. Great salespeople are likable and able to build authentic and trusting relationships by letting the other person speak. 0:00 Intro 1:06 Conversation with Kate 3:30 Joining an early stage startup 8:15 Hiring process 13:10 Being real and likable is sales 18:00 Establishing authentic relationships 21:28 Blurring lines of marketing and sales 25:40 Outr...