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Podcast: Agave Road Trip
Episode: Tequila Cristalino: Threat or Menace?
Description: You can’t log onto a Facebook Tequila group without seeing Cristalino Tequila derided, abused, and generally treated as some kind of punch line. But … do those user groups reflect the average consumer? Does the average consumer matter as much as the more highly engaged consumers that populate these online groups? And does consumption itself matter as much as cultural heritage? And why do I like the average Tequila Cristalino more than I like the average Tequila? That’s what I discuss with my past self on this time-travel episode of Agave Road Trip! Agave Road Trip is a cr...