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Podcast: The Revenue-Driven CMO
Episode: Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva
Description: In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet Core and Sirva, highlighting successful campaigns, challenges in driving innovation, and the significance of humanizing brand narratives. Michael also delves into the practical aspects of utilizing ad tech and CRM data for optimization, offering a unique perspective on balancing technology with the human touch in marketing. Â