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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 975 – What To Do When What Was Working… STOPS WORKING!
Description: Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It's pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others.
I was conversing with a client about how business has changed since COVID-19 (2021-2022). Before that time, you could meet people in person at networking events, conferences, and more. Marketing and connection emails were being sent and opened (albeit at a 20-30% open rate). Phone calls were being received and returned. In most ways, it was...