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Podcast: businessline's State of the Economy Podcast
Episode: Is affordability driving the shift towards luxury electric vehicles in India?
Description: Could the lower prices of luxury electric vehicles (EVs) be spurring demand for these automobiles in India? Could this also indicate a growing market segment where affordability and luxury intersect? In this episode of the State of the Economy podcast, Santosh Iyer, MD and CEO, Mercedes-Benz India talks to businessline’s S Ronendra Singh about the growing demand for such vehicles, and how the company aims to capitalise on this trend.  Mercedes-Benz India recently launched the EQA+, a five-seater electric SUV priced at ₹66,00,000, positioning it as one of the most affordable EVs in the luxury segment. The demand for l...