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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0151 – Length Is Not Important
Description: 0151 – Length Is Not ImportantOne problem is often that people write the same way they used to write essays at school or university, or are too used to writing in a business setting – reports, and presentations and so on.Another is that they write to be read with the eye, not read with the mouth.Put those two factors together and you have scripts, whether for news or voiceovers, which are often unwieldly and overwritten, too formal and too formulaic. So don’t write to be read, talk to wri...