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Podcast: Future Commerce
Episode: Rewind: Shopping with Ghosts
Description: Parasocial Relationships Will Change Retail ForeverWelcome to Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives. Today, we revisit our historic 300th episode from 2023, where we explored the future of commerce shopping experiences through parasocial relationships. We also cover how the chat interface, a UI prediction we made just a year ago, is influencing commerce today. Listen now!Unlocking TomorrowKey takeaways:[00:02:07] Phillip: "In London, print reading is still a cultural staple and independent eyeglass retailers are thriving. It's a fascinating blend of old-world...