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Podcast: Taste Radio
Episode: The Kids Love Nostalgia. Ask Hal's. Plus, Celebs With Cred.
Description: Sweet. Savory. Celeb. The hosts check all the boxes in an episode that looks at how consumers evaluate authenticity between brands and celebrity endorsers. We also feature an interview with Stephanie Reda, the director of brand development for fast growing snack and seltzer brand Hal's New York. Stephanie outlines the history of Hal's and discusses the brand's retail and distribution strategy. She also talks about Hal's marketing and social media initiatives, and how her role has evolved as Hal's enters its 10th year in business. Show notes: 0:25: All Alone. At Sea. The OG...