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Podcast: BRANDED
Episode: EP 83: Larisa Summers, Convene - 'A Premium Approach'
Description: In this episode of "TOP CMO," Ben Kaplan sits down with Larisa Summers, the former CMO of Convene, to explore the ever-evolving world of coworking and flexible office spaces. They tackle the challenge of distinguishing Convene from industry giants like WeWork by focusing on delivering a premium, hospitality-infused experience. Larisa shares her insights on the increasing demand for hybrid events and the shift towards high-quality, immersive in-person experiences post-pandemic. They also discuss the importance of fostering a customer-centric culture and leveraging data-driven storytelling to enhance client relationships. This episode offers a deep dive into effective marketing strategies in a...