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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: Who is your actual competition?
Description: You sell bananas. A guy down the road sells bananas. In the next town over another guy sells bananas. You’ve heard that a girl a few streets over has decided to sell bananas as well. You already had competitors long before any of them appeared.
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This is Clickstarter, the Australian Digital Marketing podcast. I’m Dante St James.
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Competition is a complex concept. You may assume that your main competitor is the woman who sells what you sell from her home is the same way as you do. But competitors are always popping up. And there’s probably a whole se...