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Podcast: Road 2 Retail
Episode: Episode #55 Emerging brand watch outs as they consider the move to brick & mortar retail
Description:
Dan Mack is a passionate advocate for challenger brands like those we work with and try to help here on the Road 2 Retail podcast. Dan shares his views on what small, emerging and challenger brands really need to think through prior to making the move into a regional or national retailer. He points out the challenges all of these brands will undoubtedly face, and he offers his views on how to best prepare to be successful at retail. Note: it is not easy nor is the move into retail for the faint of heart!
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