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Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 67: Laura Schaffer: Layering self-serve into a Sales-led gig at Amplitude
Description: Laura Schaffer, VP Product Growth @ Amplitude shares her experience of launching a self-serve paid plan and a free plan at Amplitude, a sales-led organization.We discuss the changing landscape of selling, the power of self-serve product experiences, and the expectations of users. The conversation also delves into the tensions between sales and self-serve motions, the importance of buy-in and clear decision-making frameworks, and the structure and purpose of trials and freemium offerings.We also talk about the disappearance of classical websites, questioning the need for a separate website and sign-up flow. What’s the role of...