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Podcast: Lenny's Podcast: Product | Career | Growth
Episode: What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Description: Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. Heâs the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the worldâs biggest festival of behavioral science and creativity. He champions thinking from first principles and using human psychologyâwhat he calls âthinking psycho-logicallyââover mere logic. In our conversation, we cover:⢠Why good products donât always succeed, and bad ones donât necessarily fail⢠Why le...